His research concerns person-environment interactions and focuses on the ways in which personality is expressed in everything from people’s preferences for music to the places in which they live. Rentfrow’s research on these topics has appeared in several of the prestigious journals, including PNAS, PLOS ONE, American Psychologist, and Journal of Personality and Social Psychology, Perspectives on Psychological Science, and Psychological Science. He is committed to engaging with the public about psychological research and does so by giving public lectures and designing online interactive psychology surveys, most notably the BBC’s Big Personality Test.