Following Dullard, Coonley made his own take of YouTube’s load sign; the little turning wheel made of 8 dots, is given a life of its own, be it a life on drugs, or deserting its role as one the five Olympic rings. Coonley and Dullaard are perfect examples of the inspiring way in which the Internet and platforms such as YouTube generate active echoes, that is, sequences of posts, tagging, sharing, recommendation algorithms, comment features, and reviews, where dynamic relationships between users unfold via de- and reconstruction, appropriation, and re-contextualization.

Dividing his time between New York city and Annandale-on-Hudson, NY, Ben Coonley (1976) is a video and electronic media artist and Assistant Professor of Film and Electronic Arts at Bard College. His films and videos have been shown internationally at film festivals and art shows. Coonley also gives live performances and posts his work on different internet platforms.